UX / UI Designer
I love learning, understanding, asking, knowing, touching, and making stuff.
01 / Observe
User Research —
Understand user behaviors, needs, and motivations through observation.
02 / Think
Sketch and build a wireframe of the product or service suitable to test.
03 / Define
Visual Design —
Design an high resolution “aesthetic version“ of the product to integrate with the functionality.
I’m working as a designer in Officina 31: an awesome studio where freelancer love working together and sharing beautiful experiences. I’m really grateful to work as UI Designer in pair with Susanna and Chiara (both better designer than me).
Currently my main activity is the brand new Design System for Aruba.it and other companies. I’m really lucky to have the opportunity to work with a brilliant team in this challenging project.
Some works where I had the opportunity to put my enthusiasm and skills. In each one of these projects I learned something that pushed me to evolve my approach to work.
2016 / Research, UX Design, UI Design
Cloud Admin Panel —
I’m involved in the complete redesign of the admin panel: from interviews with stakeholders and competitors benchmark analysis, to wireframes and visual design. I worked with developer team with new flow: sketch -> invision -> zeplin -> front end.
2013-2015 / Research, UX Design, UI Design
Aruba websites —
I redesign main websites lineup of hosting (yes every page), and I wrote styleguides document for the designers that need to stylize other Aruba websites.
I design the website and the backend interface of a new product named DoMee that allow to connect your social network to a new hosting domain, and show in a minute your data on your personal website. After this prototype the company win a round of financing and next they were acquired from Aruba.
Toalk is an app for soccer supporter. It’s a repository of updated news, and the place where a supporter could find all news about market, teams, player data, and live score matches.
2018 / UX Design, UI Design, Interaction
Loquace is a web based platform to manage direct line telephone. We decided to use Material Design for the ductility that we could have on web and android phone and tablet.
2018 / UI Design, Logo Design, Microcopy
I was involved with Susanna in the redesign project of the website. The redesign was not only on the layout, but also on typography and official color decision. So the client decided to revamp the logo.
2013 / UI Design
I realize the visual prototype for a website born from the fusion of three company in the north of Italy. The commitment require that it was show mainly on tablet for products presentation.
2014 / Visual & UI Design
I worked in a team as Visual Designer. Previously my awesome colleagues had already made the hardest part of user stories, wireframe, and others. My work was simply find the right aesthetic way to show the identity on the ecommerce.
2014 / Research, UX Design, UI Design
IsLike was a spontaneous project born in collaboration with Erik and Marina where you could compare the price of an object and the amount of an other object. In this app (only for iOS) you could plan a daily routine for saving money and buy what you want.
2013 / UX Design, UI Design, Interaction
Medical records for tablet —
My first UX for one project: I interviewed medical staff, I prototyped a tangible products, refine and evolve the first hi-resolution version of the products.
During my life I was lucky enough to meet extraordinary people that spent time with me, teaching me so much about work, life, and principles. Thanks to them I enjoy my path and my work, they gave me the enthusiasm and the optimism of looking forward always new experiences.
Work hard in a Typography —
One of my first works was in a Typography, it was my first approach in a Mac world, and I learned so much about character composition, grids, and how important it is to get your hands dirty.
Web designer skills
Sintra Digital Agency —
I worked here about 8 years: it’s life, it’s school, it’s family. I started in 3 people, and I left when we were 25. I’m really gratefully of this experience, and I continue to work as freelancer for them.
During my work as web designer in Sintra Consulting I decided to attend in a new two years Master in Web Communication. I learn for the first time rules about Usability, Accessibility, Design principals, and obviously User Experience.
User Experience skills
Sketchin here we go —
I was really curious to try a new experience and go deep in User Experience, and dreams come true! I found more than expectations: professionality, new skills, and great friends in Lugano. Thanks so much guys! :*
The pleasure of conferences —
Thanks to colleagues in Sketchin I discovered the pleasure “to touch“ the future through conferences. Lift (CH), Usability Week (UK), WebSummit (PT), Interaction (NL and FR), Offf (ES), UX Cambridge (UK), DDD (IT), Kerning (IT), and many more!
Walking own steps (together)
Officina 31 —
Come back from Switzerland I decide to start something new… but not for my business… together with awesome people, and it worked, new people arrives, and we started Officina 31: a place for freelancer that want work together and share own experiences. Now we are more than 10 people full day, and we have also a wide selection of external collaboration.
TEDxArezzo, Design Jam —
With my colleagues we started this experience for the first (and next the second) edition of the TEDx in our city. During this year I decide to experiment an event for people that want know and go forth in user centered design, so we organize free Design Jam with amazing 20 designers. A really wonderful experience.
Share my skills
Workshop and teaching session —
I started years ago teaching the “magic“: Photoshop! But now I had the pleasure to teaching User Centered Design, Sketch, and Prototyping in open workshop or in some events like for example the last edition of “Todi Appy Days“
In last two years I have the possibility to go deep in the creation of solid Design System, working not only in aesthetics way (colors, typography, icons…) but more in identity, tone of voice, company principles. I learned more thanks to Alla Kholmatova workshop, books, and so much research and benchmark.
Ready for new experiences
The future is here —
I believe so much in the power of wonder and the curiosity. I’m open to new cross, meet new people, ready for the next awesome experience!
“A man who lives on memories, becomes old. The one who lives on new projects remains young.“
— Bruno Munari
Some of company that I proudly served to reach their goals.
2012 / Today
I have a stable collaboration of UX and Visual design. I currently work in a brand new Aruba Design System.
Nexi (CartaSi) —
I worked in the visual part of the ecommerce for client backend.
2014 / 2015
GE Oil & Gas —
I worked in a tablet interface for data visualization of a commercial app. I also worked in other web interface for products presentation.
User flows, ux mockup, and visual web interface for a platform of cloud computing for analysis.
2013 / 2017
User journey, wireframes, and visual design for many interfaces.
2013 / 2018
Wireframes, and visual design for two tablet interfaces, and one journey and interface for a totem system in sale points.
User research, usability tests, and some interfaces for various back office platforms.
I worked for Monnalisa many times in different moments, espacially for their ecommerce.
I had proudly take part of the team of some of the best digital agency.
Lugano / Milano
A strategic design firm that shapes the experiences people will live in the future.
Qualche giorno fa ho avuto la fortuna di partecipare a Bologna al workshop di Alla Kholmatova basato sul libro “Design Systems”. Visto l’argomento “caldissimo” per ogni progettista che si occupa di www, mi ero procurato il libro alla fine dello scorso anno, ma ammetto di averlo solo sfogliato superficialmente prima di questo workshop, che dico subito, ha per me superato le aspettative e invogliato a leggermi d’un fiato il libro.
Insights for Innovation: il corso di IDEO U su come percepire e comprendere l’innovazione.
A marzo scorso in Officina 31 mi sono iscritto al corso Insights for Innovation sulla piattaforma di e-learning IDEO U. Il corso è volto a sensibilizzare designers ad un corretto iter di ricerca per raggiungere la soluzione, che passa attraverso osservazione, feedback degli utenti, empatia, e corretta maniera di presentare i risultati emersi. Affronta tutta una serie di metodologie e trucchi al fine di riuscire a comprendere meglio il mondo che ci circonda, vederlo con occhi diversi, e stimolarci a risolvere problemi in maniera innovativa.
This is Service Design Thinking: coinvolgere sempre le persone nella progettazione di un servizio.
Chiunque occupandosi di progettazione web si sarà imbattuto nella coppia di parole “Service Design”. Questo perché ovviamente la disciplina del “Web Design” altro non è che la progettazione di servizi per il web. Ecco perché approfondire questa disciplina potrà portare sicuramente vantaggi a tutti i designer che si occupano della progettazione di interfacce.
In questi giorni abbiamo finito di leggere Value Proposition Design. A chi si rivolge questo libro? Questo libro è consigliato a designers che devono andare a progettare prodotti e servizi, responsabili di prodotto, e sicuramente anche a project managers che vogliono capire come poter migliorare l’iter di sviluppo.
Il futuro passa sempre attraverso l’immaginazione.
“Nel 1839, a 11 anni, fuggì di casa imbarcandosi su una nave diretta nelle Indie; il padre magistrato lo ritrovò immediatamente a Paimbœuf. La fuga nelle Indie era motivata dal desiderio di regalare a sua cugina Carolina, di cui era follemente innamorato, una collana di coralli. Fu in quell’occasione che giurò a suo padre che non avrebbe più viaggiato …tranne che in sogno.”
Venerdì scorso ho avuto l’opportunità di partecipare alla UX Masterclass 2013 che questo anno si teneva proprio a Roma. Parto subito dicendo che è stata un’esperienza eccezionale, piena di spunti e sicuramente sopra le mie aspettative. Gli speakers erano tutti di caratura internazionale provenendo da tutto il mondo: Giappone, USA, UK, Danimarca, India, Polonia, ecc.
Le 7 Caratteristiche di un buon Interaction Design
Considerazioni dal libro di Dan Saffer “Design dell’Interazione”. Inevitabilmente questo testo mi ha fatto pensare a quanto la progettazione sia necessaria nei prodotti e nei servizi che utilizziamo quotidianamente.